DIY ADULTHOOD
Proprietary Study and Workshop: DIY Adulthood. What’s up with young people?
Young people feel like they are are own their own. From chaos in society to a lack of consistent parenting to institutions that give them edicts instead of answering questions.
Young people feel like they are having to DIY Adulthood, which is impacting every aspect of their daily lives.
We conducted a 3000-person quantitative study that is as close to an ethnography as we could get it. We then backed up our work with library and secondary research, plus interviews with cultural experts and futurists. Finally, we uncovered emerging best practices for connecting with young people.
The workshop can be customized to include specific industry examples, best practices and case studies that are relevant to your team
